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In 2019, the sales volume of domestic new energy vehicles is expected to be 1. 65 million and overseas 1.3 million, corresponding to the demand for neodymium iron boron magnetic materials for new energy vehicles of 10800 tons, with a demand growth rate of 47%. For NdFeB magnetic materials for new energy vehicles, the core logic is that with the production and sales of 2 million new energy vehicle stations, the proportion of magnetic materials for new energy vehicles in the total demand for magnetic materials will be significantly increased, and the pulling effect on the demand for magnetic materials will be more significant. According to our calculation, the proportion of the total demand for magnetic materials for new energy vehicles will rapidly increase from 4% to 9% from 2018 to 2020, and the importance of magnetic materials for new energy vehicles in the whole field of magnetic materials will continue to increase.